Social Media Toss Up

September 27, 2009

What a thrill, right? To see my brother’s film posters on buses and walls 🙂 But the movie was unfortunately timed; it released with 8 other films and was almost totally ignored by the mainstream press (Ok, the Mumbai Mirror did review it and decimated it, but the Times Group seemed to have decided to boycott it. Others said they’d had to choose three or four of the eight and “Toss” just didn’t make the cut).
So, we tried to salvage some of it by creating a buzz in the social media fraternity and while that didn’t really take off either (logistics, quick-changes of movies in theatres, I left for Cambodia), it interestingly garnered a mention as a sort of case study in Campaign India magazine. It didn’t talk about the results, but I’m glad someone noticed the effort! Read the story Do Indian Bloggers affect consumer views? here. What do you think?

BlogDeshme, myself & ipeoplePhotoWords

2 Responses to “Social Media Toss Up”

  1. […] is here too and is shooting in Pataudi. “I know that she’s here shooting for Eat, Pray, Love. Social Media Toss Up – 09/27/2009 What a thrill, right? To see my brother’s film posters on […]

  2. I luv to watch hindi films & i watch it online on It’s exciting to watch channels such as zee cinema & shemaroo & i recommened it to all my NRI friends. Here is the link giving a free special diwali offer

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