Chhavi Noticed This!

What a thrill, right? To see my brother’s film posters on buses and walls But the movie was unfortunately timed; it released with 8 other films and was almost totally ignored by the mainstream press (Ok, the Mumbai Mirror did review it and decimated it, but the Times Group seemed to have decided to boycott it. Others said they’d had to choose three or four of the eight and “Toss” just didn’t make the cut).
So, we tried to salvage some of it by creating a buzz in the social media fraternity and while that didn’t really take off either (logistics, quick-changes of movies in theatres, I left for Cambodia), it interestingly garnered a mention as a sort of case study in Campaign India magazine. It didn’t talk about the results, but I’m glad someone noticed the effort! Read the story Do Indian Bloggers affect consumer views? here. What do you think?